The Story of YOO

Take the YOO Challenge

YOO isn’t just an activity tracker that serves up the same dull data in an app day after day. It’s the ultimate fitness challenge because you compete against yourself. In the YOO Challenge the New YOO competes against the Old YOO in an ongoing race. The New YOO represents the motivated version of ourselves that sets and achieves personal goals. The Old YOO represents the unmotivated version of ourselves that succumbs to laziness and bad habits. In the game of YOO the New YOO is awarded points when you are active and meet our fitness goals. The Old YOO however earns points when you miss those same goals. The result is an ongoing race against yourself designed to be a daily reminder to not only embrace our New YOO but also to be mindful that the Old YOO exists in us as well. Achieving and maintaining permanent lifestyle changes requires a daily commitment and YOO Fitness is dedicated to raising awareness to the ever present struggle between our better and worse versions of ourselves. So take the YOO Challenge and find the New YOO in you.

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